In 2019 Cherokee Cinemas & More decided to exit a management agreement with Phoenix Theaters. IT 4 the Planet helped us through the transition to “Self Management” or owner/operator. The process used by IT 4 the Planet was spot on and the transition was a huge success. The areas addressed through the transition included theatre operations support, employee training, internal and external signage conversion, installation of a TMS system to increase the efficiency of the film projection area, led the evaluation, selection and implementation of a new point-of-sale system, improved performance of the pre-show as well as presentation issues identified and remedied.
In late December 2021 the theatre General Manager resigned unexpectedly leaving the theatre in a real bind during the holidays. IT 4 the Planet (J. E. Henry and Tim Hinson) sprang into action and were here the day after we called for help. Tim helped guide us through the holidays and was a great asset. Tim has continued to stay involved and has completed the following for us: Resolved the auditorium signage issue that had existed for months, facilitated a resolution to the out of date concession menu boards, upgraded the pre-show program to the latest technology at no cost to the theatre, laid out a path for the theatre to transform to reclining seats and reserve seating, utilize technology that provides for a better customer experience with less demand on an actual box office. Introduce other companies specific to theaters to our group.
We are now in the process of converting the theatre to all Recliners. Tim has taken on a Project Management role working with Architects, our Construction Team and multiple potential seat providers to help us navigate this complex process. Overall, the expertise that IT 4 the Planet brings to the table is very impressive and they know what it takes to build and run a world class theater.
Jeremiah Wiggins,
Chief Operating Office
Kituwah LLC
Cherokee Cinemas & More